Brief

Alyasmeen, or Jasmine, is a flower deeply rooted in Damascus culture, known for its soft white petals and delicate fragrance. Drawing from its cultural and natural elegance, we designed a brand identity that weaves the jasmine flower shape into the Arabic letterforms.

Targeted primarily toward women, our design approach aimed to evoke class and sophistication. We chose a rich purple palette to symbolize luxury while maintaining a clean and elegant aesthetic. The result is a refined visual identity that balances simplicity with graceful detail.

This branding project was created using Adobe Illustrator.